netmind Customer Journey Option


The netmind Customer Journey Option is offered as a standard application. It provides detailed information about the correlations between visitors, campaigns, used means of advertisement, and actual purchases. Using the netmind Customer Journey Option, you identify recurring visitors in order to comprehensively collect and analyze previous visits of the same person (unique visitor). This is important, as an online buyer normally passes through several contact points and is addressed by several campaigns prior to actually making a purchase. Beyond that, individual measures should always be investigated relative to the overall success of the campaign. The respectively required comprehensive collection of the contact history, including different domains, is possible at any time using the Customer Journey Option.

Using the netmind Customer Journey Option, you analyze any number of channels, campaigns, and unique visitors across any periods. If needed, you can supplement these results via the easy connection of existing third-party systems (e.g. campaign management systems). Using the netmind Customer Journey Option, you obtain a decision-making tool for efficient budget distribution and marketing measure optimization. The successes of your marketing campaigns can be continuously measured. You can detect correlations between visitors, campaigns, the means of advertisement used, and purchasing transactions, as well as purchasing process and contact history.

As - similar to all other netmind Options - the netmind Customer Journey Option is an extension of the netmind Server, continuous data collection, maximum data quality, and data security without compromises are ensured here as well at all times based on the industry-wide unique netmind Hybrid Tracking technology.

It is also possible to extend the netmind Customer Journey Option with additional netmind Options, or to customize it for your specific questions. Starting from concept consulting to complete implementation, the Mindlab Professional Services team will always accompany you with help and support. You define the scope of our support services. In any case, whether we only assume partial tasks or the entire project management, you will always benefit from our 15 years of experience in the Web Analysis area.