As German web analysis pioneer and app analysis expert, Mindlab Solution with its netmind technology fully complies with all legal requirements. Mindlab considers both: the user interests – anonymity, personal privacy, and privacy – and the demands of industry and online commerce for information regarding the user behavior.
It is Mindlab's objective to improve websites, apps, mobile applications, and desktop applications. For this purpose, netmind technology uses a proprietary procedure, which omits collecting of any data indicating the identity of the site visitor completely. The subsequent analysis is not based on individual visitors. It evaluates the usability of the individual applications based on the overall user behavior. netmind does not collect, process, or use IP addresses. Retroactively, it is also not possible to assign the data to certain persons. This way, Mindlab can ensure personal privacy protection to the highest degree. Cookie-free tracking is also possible upon request.
The Mindlab product family was designed for in-house operation. Data can be directly stored at our customer´s as in-house solution. No third parties are involved in this provisioning model. Data control ensures additional legal certainty with respect to privacy and compliance. Optionally, Mindlab also offers other secure provisioning types (e.g. ASP).
However, if the visitors do not withdraw from your tracking, the result is not a transparent customer. Customer profiles are created, which enable addressing visitors with customized contents. The customer can actively withdraw from tracking. For this purpose, a cookie can be installed on the visitor's browser via a download function, which blocks tracking.
In their decision in 2009, the supreme supervisory authority for privacy in the non-public sector (Düsseldorf working group) pointed out that the provisions of the German Telemedia Act must be observed by website operators when generating usage profiles. According to this, usage profiles may only be generated if pseudonyms are used. Mindlab complies with all provisions of the Düsseldorf working group.
TÜV SÜD also declared that the use of netmind is safe concerning privacy: During an audit in 2009, it was already confirmed that Mindlab ensures that no personal data is processed, that netmind can be deployed in a privacy-conform manner, and that the employees of Mindlab Solution prioritize an analysis solution confirm with the law during customer-specific installations.
netmind is used in numerous companies working with particularly sensitive data and thus requiring a safe solution regarding privacy, such as banks, insurances, and authoriti
In order to check this website (www.mindlab.de) regarding its target achievement and performance, the contents read by visitors are monitored as well as the visitor flow through the website. This includes path analysis (the user path through the website) and the referrer URL (via which banners, links, references did the user find us). A click map and a heat map are generated (representation of purposeful and uncoordinated mouse clicks) and - if offered - video tracking generated (how much of a video is watched, which locations are skipped?). For the purpose of search engine optimization (SEO), the keywords used during searches for our website are collected and the terms used in the website-internal search function and their frequency saved to purposefully offer information to the visitors. netmind analysis differentiates between accesses from PCs and mobile devices. In the case of a PC, the browser version, browser language, settings, and used window size, as well as the operating system used are collected. In the analysis of used mobile devices, we consider the screen size to better align contents and present them more comfortably to mobile users. Last, but not least, all accesses are collected with date and time. During these analysis functions, no IP addresses are collected, processed, or used. In other words, the individual visitors are completely anonymous and protected as individual.
The user behavior on the Mindlab website is collected for the purpose of continuous website improvement. Visitors are provided with searched for and requested information in an attractive manner. Weaknesses in the website usage should be corrected and causes of crashes and errors in the site exposed. Furthermore, the netmind analysis should deliver conclusions regarding search engine optimization (SEO = search engine optimization = measures for better website accessibility via search engines) and regarding optimization of online advertisement and online marketing campaigns. To be more precise, the website functionality is analyzed, and not the individual visitor.
The widely patented netmind technology is a privacy-conform tracking, as no IP addresses are collected, processed, or used. The analysis results of netmind tracking are stored at a certified partner in Germany and best-possible data security is ensured. No data is sent abroad and no data from existing third-party systems is linked with the collected data in this application.
Please refer to the pdf document on file (German) documenting Mindlab's compliance with all provisions of the Düsseldorf working group.
Individual, selected employees at Mindlab Solutions have access to the collected data: company management, Mindlab Marketing, Mindlab Consulting, and the Privacy Representative.
Yes, you can withdraw from the analysis by netmind via the following link. However, please observe that netmind must install a cookie on your browser to block tracking. Please apply the respective browser settings to enable this.
We are delighted about visitors helping us in improving our online offerings. If you would like to reverse your withdrawal from tracking, please click on the following link. However, netmind must install a cookie on your browser for successful tracking resumption. Please apply the respective browser settings.
Cookie-free tracking is also possible with netmind upon request. In this case, URL rewriting is used in order to attach the session ID (website visit identification) to the unique visitor ID (definition of the individual visitor through pseudonymization) during the entire visit path through the website.
No, as Mindlab does not store any personal data via netmind Tracking. However, we are delighted about visitors interested in our company and products and who voluntarily register for document downloads or our e-mail newsletter. To register for our e-mail newsletter, click on this link. The e-mail newsletter is published at irregular intervals, however, at least four times a year. It can be canceled unconditionally at any time without any obligations or cancellation periods.
Mr. Vincent Schlecker is responsible for privacy and data protection at Mindlab Solutions. In the case of questions regarding privacy, data protection, and netmind Tracking, please feel free to contact him at any time by e-mail under datenschutz[at]mindlab.de. Mr. Schlecker, our Privacy Representative, verifies the current technical and legal provisions on a regular basis, and attends presentations and advanced education events regarding privacy, data protection, and data security. If needed, respective measures are initiated by him in order to keep the framework for privacy and data protection at Mindlab always up to date.
The entire staff of Mindlab Solutions is contractually obligated to work according to the common privacy policies and to maintain confidentiality regarding collected data, information, and the analyzed user behavior. This agreement continues to exist even after a termination of employment.