Solution concept


SOLUTION = STANDARD + CONFIGURATION + PROGRAMMING!

Our formula for your success in Onsite Targeting: Standard + Configuration + Programming! We weight the three pillars differently depending on your individual requirements. However, the result always represents the best possible solution, a high-end Onsite Targeting solution customized to your individual requirements. Every Mindlab solution is always based on the netmind Server, its technological carrier system. The design of this server features a high degree of openness and flexibility. Based on its industry-wide unique netmind Hybrid Tracking technology, it always ensures continuous data collection, maximum data quality, and data security without compromises. We have perfected this procedure module over many years. It reflects our experience gained within the scope of countless web analysis projects. It equally meets time, commercial, as well as functional aspects. With Mindlab, no wishes are left open in the area of Onsite Targeting!

VARIABLE 1: STANDARD

We compressed all of our experience from more than 15 years of pioneering and development work in the Digital Analytics field into the netmind Customer Targeting Edition. Using this standard application, you can start your Onsite Targeting work immediately: The comprehensive reporting set of the netmind Customer Targeting Edition already delivers answers to questions far beyond the basics of Onsite Targeting. With this solution package, you have everything you need for a quick start in the Onsite Targeting world.

VARIABLE 2: CONFIGURATION

Can our standardized analysis application not fully meet your demands? No problem! We customer-specifically configure and parameterize the numerous core modules of the netmind Server and create your customized Onsite Targeting solutions together with you. Individualization starts with netmind Tracker, responsible for data collection, via netmind ETL, responsible for data processing, and ends with netmind Application Center, responsible for reporting. The newly created applications become an integral part of your overall solution package and interact seamlessly and very efficiently with all standard applications of Mindlab. 

VARIABLE 3: PROGRAMMING

This was just the beginning! Your overall solution can be created based on standard applications and modules up to a certain degree only. To take the decisive step into the direction of high-end Onsite Targeting, we translate the customer-specific aspects of your marketing strategy into the language of Onsite Targeting. We link these very important, highly individual findings worthy of unconditional protection with your overall solution by individually programming the netmind Server via its powerful interfaces for you. This maximum individualization provides insights into details not mapped by standard tools. You receive very precise reports as reliable basis for your decision finding. The result is an overall solution providing you with competitive advantages and thus offering the possibility of further differentiation from your competitors. Based on experience, this variable represents 10 % programming code and delivers 90 % added value. Success or failure is decided here in Onsite Targeting!