Multi-Channel Analytics


THE CENTRAL CONNECTION FOR BETTER ANALYTICS RESULTS:

NETMIND MULTI-CHANNEL TRACKING AND INTEROPERABILITY

The topic of multi-channel tracking is going to be one of the central topics of the analytics providers at this year's dmexco on September 16 and 17 in Cologne. For the experts of Mindlab Solutions, this topic is much more than "only" keeping track of customer traces across the typical marketing channels.

MULTI-CHANNEL IS MORE THAN ADDING THE CHANNELS

Mindlab Solutions presents their understanding of holistic multi-channel tracking at the dmexco 2015. Holistic in the sense that for Mindlab "multi-channel" is not limited to the obligatory marketing channels. Mindlab rather investigates every digital customer interface of a company as "channel" influencing the brand perception of the customers.

Examples of additional analytics areas feasible with netmind:

  • Digital platforms (for example ad servers, forums, blogs, social business networks/intranets, etc.)</p>
  • Digital products (for example wearables, Internet of things, self-service terminals, etc.)</p>
  • Software (commercial software products, customized software, client software solutions, browser games, etc.)</p>

Thus, with the help of the versatile netmind technology, companies can maintain a 360-degree overview of all digital contact points between the company and its customers. Companies, which improve these channels using the netmind analytics results, can in the long-term improve user satisfaction, and sustainably benefit from a strengthened brand image.

INTEROPERABILITY WITH SYSTEMS AS REAL ADDED VALUE

Once a decision is made, a correction can sometimes be difficult. Thus, it is all the more important to obtain all decision-relevant factors bundled into an overall result. 

 

By interlinking with existing systems, such as ERP, CRM, SCM, campaign management tools, or BI systems, netmind already accesses these data sources in the calculation process. The outcome is comprehensive, compressed overall results already enriched with the information from existing data sources at the time of output. 

 

With that, netmind reports form an information base already used by many of our customers for their business decisions. netmind overall results can also be exported to existing BI systems. This way, netmind users can ensure that their department does not turn into a data silo.

NETMIND 5.3 DEMO, NETMIND WIZARD, AND PREVIEW OF NETMIND 5.4

At our booth C-008 in hall 7, we have prepared a demo of our current netmind version 5.3, the new netmind wizard for creating customized ad-hoc reports, and a preview of the upcoming netmind version 5.4 with the new Dashboard Designer and special graphs for highly complex requirements.


MULTI-CHANNEL TRACKING USE CASE WITH NETMIND

Increasingly smaller target groups, many different channels, partly with separate tools, different agency partners, campaigns from print to social media, and often, separate marketing departments turn decisions regarding the best possible budget distribution into a difficult project. To avoid data silos, central end-to-end tracking is required that reduces the complexity for the marketing expert and fully refocuses on the customer

 

Our "Multi-Channel and Focusing on the Essential" use case describes a possible netmind solution to this issue.