THE CENTRAL CONNECTION FOR BETTER ANALYTICS RESULTS:
NETMIND MULTI-CHANNEL TRACKING AND INTEROPERABILITY
The topic of multi-channel tracking is going to be one of the central topics of the analytics providers at this year's dmexco on September 16 and 17 in Cologne. For the experts of Mindlab Solutions, this topic is much more than "only" keeping track of customer traces across the typical marketing channels.
MULTI-CHANNEL IS MORE THAN ADDING THE CHANNELS
Mindlab Solutions presents their understanding of holistic multi-channel tracking at the dmexco 2015. Holistic in the sense that for Mindlab "multi-channel" is not limited to the obligatory marketing channels. Mindlab rather investigates every digital customer interface of a company as "channel" influencing the brand perception of the customers.
Examples of additional analytics areas feasible with netmind:
- Digital platforms (for example ad servers, forums, blogs, social business networks/intranets, etc.)</p>
- Digital products (for example wearables, Internet of things, self-service terminals, etc.)</p>
- Software (commercial software products, customized software, client software solutions, browser games, etc.)</p>
Thus, with the help of the versatile netmind technology, companies can maintain a 360-degree overview of all digital contact points between the company and its customers. Companies, which improve these channels using the netmind analytics results, can in the long-term improve user satisfaction, and sustainably benefit from a strengthened brand image.