In order to collect and evaluate the user actions within the app, all actions on the end device of the user are collected by a netmind Tracking Library. This library is available for iOS, Android, and HTML5 apps. The Tracking Library is imported into the source code of the app and installed on the mobile devices of the user via app update. Starting from this point in time, any number of user interactions in the app are logged. Even if the user of the mobile application is not permanently connected to the Internet, all actions are buffered by the netmind Tracking Library, and transferred, as soon as the Internet connection becomes active again. Based on the specially compressed data format and the fast data transmission of the netmind Tracking-Library, there is no noticeable impact on the app user.
The decisive criterion for user behavior analysis is not the transmission of individual, separate actions. The individual actions must be assigned to user sessions. For this purpose, the netmind Tracking Library generate a session ID. Beyond that, the individual sessions per user can be bundled using a generated UV-ID. This way, it can be traced, how many times the app was called up per user, how comprehensively it was used, and whether terminations occurred at certain locations.
After all user actions were collected using the netmind Tracking Library, they are transmitted to netmind Tracker in the form of raw data. The transmitted raw data is completely stored and in particular without corruption, and is available for future online activities for an unlimited period. A very important feature of netmind Tracker! Even if your individual key indicator model changes - this will be the case at more or less regular intervals depending on your marketing strategy - you can still access your original raw data for any required subsequent calculations - even years later. netmind Tracker hands the collected raw data over to netmind ETL. There, the raw data is processed using the pre-configured netmind App Edition or based on netmind ETL individually configured for you. Reporting takes place in the next step using netmind Application Center.
After the user data was evaluated, it can be analyzed on the browser-based netmind interface, the so-called netmind Application Center, using ready-made reports. Reports regarding different questions, such as range, app content usage, usability, target achievement, and technology used, enable you to analyze the behavior of your app users in detail and comprehensively. The development and values of key indicators are visualized using charts. All key indicators and reports can be individually designed and customized to your specific business model. If different devices are used, netmind Application Center can support cross-device reporting, providing you with a 360"-view on the entire device fleet used.