Solution concept


Our formula for your success in app analysis: Standard + Configuration + Programming! We weight the three pillars differently depending on your individual requirements. However, the result always represents the best possible solution, a high-end app analysis solution customized to your individual requirements. Every Mindlab solution is always based on the netmind Server, its technological carrier system. The design of this server features a high degree of openness and flexibility. Based on its industry-wide unique netmind Hybrid Tracking technology, it always ensures continuous data collection, maximum data quality, and data security without compromises. We have perfected this procedure module over many years. It reflects our experience gained within the scope of countless app analysis projects. It equally meets time, commercial, as well as functional aspects. With Mindlab, no wishes are left open in the area of app analysis!


We compressed all of our experience from more than 15 years of pioneering and development work in the Digital Analytics field into the netmind App Edition. Using this standard application, you can start your analysis work immediately: The comprehensive reporting set of the netmind App Edition already delivers answers to questions far beyond the basics of app analysis. With this analysis package, you have everything you need for a quick start in app analysis.


Can our standardized analysis application not fully meet your demands? No problem! We customer-specifically configure and parameterize the numerous core modules of the netmind Server and create your customized analysis applications together with you. Individualization starts with netmind Tracker, in connection with different netmind Tracking Libraries (iOS, Android, HTML5, .NET, etc.), responsible for data collection, via the netmind ETL, responsible for data processing, and ends with netmind Application Center, responsible for reporting. The newly created analysis applications become an integral part of your overall analysis package and interact seamlessly and very efficiently with all standard applications of Mindlab.


This was just the beginning! Your overall solution can be created based on standard applications and modules up to a certain degree only. To take the decisive step into the direction of high-end app analysis, we translate the customer-specific aspects of your marketing strategy into the language of app analysis. We link these very important, highly individual findings worthy of unconditional protection with your overall solution by individually programming the netmind Server via its powerful interfaces for you. This maximum individualization provides insights into details not mapped by standard tools. You receive very precise reports as reliable basis for your decision finding. The result is a key performance indicator model providing you with competitive advantages and thus offering the possibility of further differentiation from your competitors. Based on experience, this variable represents 10 % programming code and delivers 90 % added value. Success or failure is decided here in app analysis!